Case Study - Design

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...solid ideas, solid execution, solid events!

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Our client wanted to launch a new product line to its internal sales group, showcasing the unique features of six new products through their own “vignettes.” As originally conceived, this meant six times the equipment, six times the labor, and six times the cost of a single set up. Budget was a primary concern because the event was non-revenue generating. The client was in a quandary. They needed the message to be conveyed, but the budget was getting in the way of their concept.

The Solid State Designs Solution:

Solid State Designs worked with the venue, client and equipment provider to maximize the available resources. Instead of six concurrent vignettes, we designed two concurrent vignettes each day. The client was able to convey their message and effectively cut their budget in half! A second and more profound result happened after the meeting. Because only two vignettes were running at a time, the attendees were able to concentrate more on each product, increasing their education and knowledge of each. A success for everyone!